Скачать или смотреть How Data-Driven Marketing and Smart Strategy Scale Brands With Tyler Lane

​Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution.

About this Episode

What does it really take to scale a brand in today’s fast-moving digital world? Many businesses throw money at paid ads or follow trends hoping for quick wins; but true, sustainable growth demands more than that. How do top-performing companies turn data into a strategic advantage?

According to Tyler Lane, a seasoned digital marketing strategist and analytics expert, smart growth begins with trustworthy data and a clear understanding of performance across every channel. He highlights how most businesses overlook the foundation — clean data and attribution — leaving their strategies to guesswork. Tyler explains how aligning analytics with creative strategy empowers teams to innovate without sacrificing performance, leading to campaigns that are not only more effective but also more resilient as platforms evolve.

In this episode of Built to Convert, Tyler is interviewed by Chad Franzen of Rise25 to discuss how data-driven marketing and strategy help brands grow with intention. He shares how to balance analytics with creativity, why SEO is far from dead, and what makes a successful digital campaign in a crowded landscape. Tyler also provides insights on embracing AI to boost collaboration and accelerate results.

Key Moments

• Introduction [0:00]
• Tyler Lane shares the inspiration behind founding Session Interactive [1:42]
• Session Interactive’s growth trajectory from consulting digital agency [3:29]
• The importance of technical SEO and analytics for strategic marketing [4:19]
• Balancing creativity with data-driven decisions to improve conversions [6:24]
• How Session Interactive is embracing AI [13:13]
• Defining success through clean data, aligned KPIs, and quarterly reporting [18:38]

Top Insights

1. Prioritize clean, attributable data from the start: Ensuring accurate analytics empowers better decisions and improves campaign performance across all channels.

2. Align strategy with evolving user experience trends: A strong UX focus enhances engagement and conversion, ultimately boosting ROI and brand trust.

3. Diversify beyond paid media channels: Relying solely on quick wins can limit growth, but long-term SEO and content efforts compound value over time.

4. Invest in team innovation and ongoing learning: Dedicating time to upskilling ensures your team stays ahead in a rapidly changing digital landscape.

5. Establish clear KPIs and review quarterly: Regular check-ins on metrics and goals create transparency, build trust, and drive measurable outcomes.

Notable Quotes

“I got let go from three different agencies in the span of about four years.”

“Without attributable data about data cleanliness. How are you going to obtain quality insights?”

“Our goal is to structure a program to get our content writers as much information as possible.”

“Session is only as good as the next interaction a client has with a Session Interactive employee.”

“Too much reliance on paid media is definitely not necessarily a good thing.”

Resources

• Tyler Lane on LinkedIn -   / tyler-lane-session-interactive  
• Session Interactive - https://sessioninteractive.com
• Chad Franzen on LinkedIn -   / chadfranzen  
• Rise25 - https://rise25.com

Unlock Smarter Marketing Strategies with Measurement-First Insights

This episode is brought to you by Session Interactive — a digital marketing consultancy that helps businesses turn complex data into clear strategy.

From SEO and analytics to paid media and content, Session zeroes in on what truly drives growth: smarter decisions and better user experiences. Known for their collaborative approach and measurable results, they partner with forward-thinking companies across industries to solve digital challenges — and turn them into opportunities.


Learn more at http://sessioninteractive.com.