Скачать или смотреть How to Analyze **Your** Competitive Positioning for Colocation

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Struggling with your competitive positioning?

Learn how to analyze your competitive positioning among different categories of colocation competition based on their digital fingerprints.

Staying ahead requires a fresh perspective on competition evaluation and strategy in the rapidly evolving colocation landscape.

This insightful video delves into the crucial aspects to consider when assessing your competition and staying relevant in the future.

It's not just about the technical specifications like kilowatts and square footage; it's about understanding the bigger picture.

Learn how to analyze your competitive positioning using real-world examples of colocation providers.

Explore key metrics like website traffic, linking domains, LinkedIn engagement, and Glassdoor ratings to view your competitors comprehensively.

Discover the power of sales and marketing automation, CRM integration, and personalized communication to create a seamless customer journey.

Explore how the rise of large cloud providers like AWS entering the managed services arena impacts the colocation industry.

Adaptation and continuous value addition are vital to maintaining a competitive edge.

The video emphasizes the importance of understanding buyer personas, constantly engaging with clients, and addressing their evolving needs.

Whether you're a small-scale colocation provider or a mid-size player, this analysis will equip you with insights and tools to redefine your competitive strategy, stay ahead of the curve, and thrive in the dynamic colocation market.

Watch the full video at
   • 10 Ways Colocation Providers Find the Righ...  

Contents

0:00 The Way We Evaluate the Competition Needs to Change
0:38 Colocation Providers That Compete with Each Other
1:02 ByteGrid, ColoCrossing, Cologix, Involta, Peak 10 (Flexential), vXchnge
1:34 Traffic Rank, Linking, Link Authority, Overall Grade
2:49 Google AdWords (Google Ads) vs. Organic Clicks
5:03 LinkedIn and Glassdoor
6:50 Another Very Valuable Signal: Hiring
7:20 Marketing Operations Manager via LinkedIn
8:12 Local Colocation Providers Losing Deals to National Providers
11:40 Local Colocation Providers Playbook
12:02 One More Threat for Local Colo/Cloud Providers

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