Скачать или смотреть Business Logo Design | How Important Is A Logo

Getting a logo designed for your business could be a challenging task. With such extremes in pricing it can be difficult choosing the right company. So in this episode we break down why a logo is important and what to look for when hiring a company or person to design your logo.

First thing is understanding the importance of a logo. It is the visual connection to your brand, business or product. It's so important that color alone increases brand recognition by 80%. A logo is so important that in 2009 Tropicana's re-design was a total failure costing them a decrease in 20% on sales. Mind you that was a brand and product people were already familiar with and trusted. How much more could it affect your business just getting started.

With the extremes in pricing ranging from $5 to $20K it can be difficult hiring the right company or person to design your logo.

We recommend in looking at their process. Are they actually sitting down with you and asking questions to understand your targeted audience, understanding your market and competition. The importance of your logo and the look and feel it has is all contingent upon the process and designing with purpose. Also understanding risk is a huge factor. Cutting corners on the initial hiring of the design could cost you in the long run. With inexperienced designers using templates, and not understanding the big picture could provide you with incorrect files or simply a template logo that 600 other companies across the country have.

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