Скачать или смотреть Language Shapes Innovation and Breakthrough Thinking

The video provides an extensive overview arguing that language is a crucial driver of organizational innovation and cultural transformation. It emphasizes that the words leaders choose do not just communicate but actually shape creative thought and potential. The video identifies common phrases that act as "invisible barriers" to new ideas, contrasting them with "possibility-focused" language that encourages exploration and experimentation. Using the example of Merit Network CEO Roger Blake, the source illustrates how shifting from preservation language to purpose-driven language can inspire radical organizational change. Finally, the video offers practical steps, such as conducting a language audit and embracing psychological safety, to help leaders intentionally cultivate an environment where innovative ideas can flourish.

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