Скачать или смотреть The Content Strategy Fitness Coaches Need in 2025

Get ready to rethink how you market yourself as a fitness coach or personal trainer. This episode is packed with honest, up-to-date advice on what actually works on social media now (and what to stop wasting energy on). ‪@KandaceDickson‬ helps you understand why just posting to post isn’t going to cut it, how content quality standards have changed, and why building an intentional marketing system behind your posts matters more than ever. You’ll walk away knowing how to get clear on your audience, why niching down is smart, the power of long-form content, and how to build a lead magnet that truly helps. If you’re tired of spinning your wheels with marketing or just want more clients who actually fit your vision, you’ll find tons of real talk and practical steps and content strategy here. Perfect for fitness professionals who want growth without burnout.

Companion blogs are always here: https://www.coachrx.app/articles/cate...

Timestamps:
0:00 Why Most Marketing Fails
1:01 Meet Candace: 20 Years in Fitness Marketing
6:13 Why Every Coach Must Be a Creator
10:08 Creators vs. Influencers
13:37 Good Content: Walk-Away Value
15:02 What Coaches Should (and Shouldn’t) Post
17:03 How Algorithms Changed the Game
21:28 Getting Strategic with Content
24:10 Find and Use Your Niche
29:21 Consistency and the Power of Story
34:56 Short Form vs. Long Form Strategy
39:07 Make Your System Work for You
47:10 Where to Start: Action Steps
51:04 Authenticity Beats Sales Tactics
55:59 Why Passion Matters for Your Niche
1:01:09 Last Advice + Where to Find More

If this helped you, subscribe for more real marketing strategy that actually grows your business. Got a takeaway or want to share your experience? Drop it in the comments!

This show is part of the ⁠CoachRx Podcast Network⁠, a collection of shows designed to elevate the coaching conversation. https://www.coachrx.app/podcast-network

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