Скачать или смотреть The Neuroscience of Climate Doom With Professor Joshua Carlson PhD

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Have you ever had a hunch that scary or negative images of climate change could turn people away or cause them to shut down? This is what professor Joshua Carlson from North Michigan University has been studying in his cognitive science lab.

Environmental communications has often used "negative" images such as drought, fire, melting glaciers, pollution, or deforestation. However, we also use "positive" images that show solutions such as solar panels, green roofs, or wind turbines.

Joshua's research tested the effect that positive (solutions-oriented) images and negative (problem-orientated) images had on people's attention and cognition. In this episode, he'll be sharing his insights on how negative climate images were found to slow attention and cause a "freezing" effect which has serious implications for how we communicate about climate change.

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