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Pricing and Structure – High-Ticket Coaching

Price Range: $100–$400 per week

High-ticket coaching is your most intensive, personalised, and high-value service. It delivers the best results, creates powerful case studies, and builds authority in your market. But it also requires the most time, energy, and attention.

1. Profitability and Time Investment

High Returns: High-ticket programs bring in significant revenue per client.

High Time Cost: Each client requires deep personal attention—expect weekly calls, ongoing messaging, and tailored adjustments.

This tier isn’t about scale—it’s about depth and outcomes.

2. Why High-Ticket Clients Are Valuable

Versatility: These clients are often your biggest wins. Their stories make excellent social proof for marketing.

Case Studies: Their transformations provide before-and-after examples that attract more clients across all tiers.

Challenge Testing: High-ticket clients are often willing to push hard, which makes them ideal for trialing new protocols or advanced strategies.

3. Core Delivery Model

The foundation is similar to your low-barrier and mid-tier products—structured onboarding, program delivery, and accountability.

The difference is in depth and personalisation:

Programs are designed around every individual problem.

Coaching is delivered in one-on-one sessions (Zoom, phone, or in person).

Adjustments are made continuously based on feedback, not just at scheduled check-ins.

4. Building Expertise and Reducing Objections

High-ticket clients expect to work with an expert, not a salesperson.

Develop niche-specific expertise (e.g., fat loss for executives, postnatal strength, peak performance for athletes).

Position yourself as a problem solver—someone clients come to with confidence rather than hesitation.

When you’re seen as the authority, objections like price or time drop dramatically.

5. Client Support and Boundaries

Availability Beyond Calls: Be responsive outside scheduled sessions—answer texts, voice notes, or emails promptly. High-ticket clients expect access.

Position as Time-Limited: Always frame the program as exclusive and finite (e.g., 12–16 weeks). This creates urgency and protects your schedule.

Ideal Client Load: Keep a roster of 5–10 high-ticket clients at most. Any more becomes unsustainable without sacrificing quality.

6. Risk Management

Don’t build your business solely on high-ticket coaching.

Financial Risk: If multiple high-ticket clients finish at the same time, income can drop suddenly.

Diversification: Use high-ticket programs to showcase results while mid-tier products drive stability and volume.

Bottom Line

High-ticket coaching ($100–$400/week) is about depth, exclusivity, and transformation. It works best when:

You keep client numbers low (5–10 at a time).

You deliver highly personalised solutions with ongoing support.

You position it as a finite, exclusive program.

The payoff: clients get life-changing results, and you get powerful case studies that fuel growth across your entire coaching business.