Ashish Bhasin: Liril to Dentsu | RISE of Dentsu India | Key to SUCCESS in Advertising

Meet Ashish Bhasin, Former Chairman & CEO, Dentsu India, Ex Lintas, the Advertising Guru who worked on brands like Liril, Wheel, MRF, Britania 50:50 and many more. Ashish Bhasin began his journey with Lintas & eventually grew to be the Chairman & CEO of Dentsu India.

Join us in this interesting journey as Mr Ashish Bhasin talks about how he landed in Advertising, how Ashish Bhasin selected the Liril Girl, How Hindustan Unilever attacked Nirma Washing Powder, Britania 50 50 sponsorship of 3rd empire, Indya.com launch on Times of India Newspaper.

Ashish Bhasin also talks of how advertising is a tough business and the keys to succeed in Advertising Business, the role of Consumer Research & Insights, Role of Client Servicing in Advertising, How to be a good Client servicing person.

Mr Ashish Bhasin also uncovers how he built Aegis Media, how he acquired companies like Communicate 2, Sokrati, Wat Consult, Web Chutney etc, He also uncovers how Ashish Bhasin evaluates the companies & founders & Ambitious Targeting meeting for his teams.

00:00 - What advice did Alyque Padamsee give Ashish Bhasin ( Former Chairman & CEO, Dentsu India)
1:16 - Ashish Bhasin ( Former Chairman & CEO, Dentsu India) talks about his early childhood, education, and its role in his success
4:57 - How did Ashsih Bhasin ( Former Chairman & CEO, Dentsu India) get into advertising & his first interview with Godrej
9.:25 - How did Ashish Bhasin search for the Liril girl
12:01 - How did HUL launch Project STINK counter attack on Nirma Washing Powder
16:40 - How Advertising is a tough business & why very few survive
18:40 - What is the Key to a successful career in Advertising field
22:12 - What is the role of Consumer Research & Insights into developing memorable advertising campaigns
25:55 - How Ashsih Bhasin turned around the Chennai branch of Lintas
29:55- How Ashish Bhasin set up Initiative Media and winning marquee accounts
32:47 - Role and importance of Client Servicing in an Advertising agency with two examples including Liril Soaps
38:35- Notable media deals done by Initiative Media - Britannia 50-50 sponsorship of 3rd Umpire & Indya.com launch on Times of India newspaper
45:34 - Ashish Bhasin talks about ITC pitch which was up for renewal - THE 7 YEAR PITCH
50:00 - How a FMCG company asked to be paid to pitch to them which eventually became a Dentsu client
55:15- Ashish Bhasin talks about he built Aegis Media , his conviction to bet on Digital Media, Acquisitions like Communicate 2, Sokrati, Wat Consult etc.
1:02:56- Ashish Bhasin talks about acquisitions & how he evaluates the companies & founders & Ambitious Targeting meeting for his teams
1:08:24 - Ashish Bhasin talks about role of Ambition, type of people he employs, and the Founders of companies he acquired
1:13:04 - How to grow in your Career in Advertising field, role of Hard Work , and role of Resilience.

Ashish Bhasin: Liril to Dentsu | RISE of Dentsu India | Key to SUCCESS in Advertising


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