LinkedIn Ads Tutorial for Beginners - Step-By-Step

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LinkedIn Ads Tutorial for Beginners (2024) - Everything You Need Step-By-Step

Step into the world of LinkedIn advertising with this comprehensive tutorial tailored for beginners. LinkedIn, boasting users with 2x the buying power compared to other platforms, offers a goldmine of opportunities for both B2B and B2C marketing. This video demystifies the LinkedIn ads platform, guiding you through setting up your first ad campaign, understanding audience targeting, and leveraging little-known tricks to boost conversions. Discover the power of audience expansion, learn the nuances of narrowing down your audience, and grasp the significance of campaign objectives. Whether you're aiming for brand awareness, website conversions, or lead generation, this tutorial provides actionable insights to maximize your ROI on LinkedIn. Don't miss out on these invaluable strategies to elevate your brand's presence on the premier platform for professionals.

00:00 Intro
01:15 LinkedIn Advertising Dashboard
01:34 Creating Your First LinkedIn Campaign
02:25 Key TIP! Don't Use Awareness Option
03:19 LinkedIn Ad Formats
04:10 Getting Started Step by Step with LinkedIn Ads (first steps)
05:16 Setting up your LinkedIn Audience
08:44 Going Deeper on LinkedIn Audience Options
10:28 LinkedIn Ads Budget and Scheduling
12:48 Creating the Ad Creative

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👋🏼 Patrick
I’m an entrepreneur and marketer who built a million-pound publishing business from nothing.