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Crisis Management or CM is the overall coordination of an organization's response to a crisis, in an effective, timely manner, with the goal of avoiding or minimizing damage to the organization's profitability, reputation, or ability to operate. It is the process by which an organization manages the wider impact of a Business Continuity E/I/C until it is either under control or contained without impact to the organization or the BCP is invoked as a part of the Crisis Management process.

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