Скачать или смотреть Driving Sustainable Innovation in Global Fashion: OHYOUNG and WILEYTEX Partnership

Global fashion is undergoing a significant shift from fast fashion to lasting, sustainable fashion, driven by tightening regulations such as the EU Ecodesign Regulation and the New York Fashion Act. These policies now mandate durability, traceability, and reduced CO₂ emissions, making sustainability not just a brand choice but a legal requirement.

To meet these rising expectations, fashion brands are demanding that dyeing mills demonstrate measurable improvements in durability, chemical compliance (e.g., ZDHC Level 3), and carbon
footprint reduction. This calls for innovation in dyeing technology and greater collaboration within the supply chain.

In response, OHYOUNG has entered into a strategic partnership with WILEYTEX to deliver EColoration™, a breakthrough sustainable dyeing solution for cellulosic fibers. This technology eliminates the need for salt, significantly reduces water (-95%), time (-70%), energy (-75%), and CO₂ emissions (-80%), while maintaining high color fastness and productivity — all without steaming.

Together, OHYOUNG and WILEYTEX aim to help the textile industry transition from obligation to opportunity by aligning with global sustainability mandates through innovative, high-performance dyeing technologies.

#SustainableFashion
#EcoFriendlyDyeing
#EColoration
#OHYOUNG
#WILEYTEX