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Digital fashion in the context of the fashion designer and creativity.

The majority of the conversation today, including the Metaverse and Web3, is about the business and social element of digital transformation in fashion, how it can improve experience A, process B, collaboration C, profit D, and democratization E, for example. It’s all about a business, a brand, a solution to a problem, a rebellion, a new way of doing things, and not about the designer.

Strip away the commercial context and pressures and focus on the creator and there should be a passionate individual with a vision who is looking to innovate, to experiment, to stimulate. To create The New. This may be for themselves, for others, or both, and it may be a sketch, a drawing, a toile, or a finished piece. Whatever choice is made here is a personal choice focused on the journey to achieving that vision and delivering The New.

Digital fashion is a term that encompasses the design and development process, not just business, and includes the digital garment, the route to creating a physical garment, and the story-telling of the vision. Whatever the endpoint, the designer must still research, analyse, experiment, create, develop, innovate, and deliver with integrity and authenticity.

Digital fashion tools can augment the entire development process enabling enhanced experimentation, review, correction, and perfection. It is these digital tools that are revolutionising the design process and allowing the designer to experiment in different ways to achieve their vision and to output it in a physical and digital way

3D clothing designer Arina TERROUS