Скачать или смотреть Your Steam Page is Probably Hurting Your Game

Your game might be good, but your Steam page is probably killing its visibility.

Most developers treat their Steam page like a storefront. That’s a mistake. Steam is a search engine, and if you don’t optimize your page for how Steam (and Google) actually work, your game won’t get shown to the right players.


In this video, I break down:

Why most Steam pages fail at discovery
The biggest SEO mistakes developers make with descriptions and tags
How Steam’s algorithm actually decides who sees your game
What to fix if your page looks “fine” but isn’t converting
Real examples of games that rank because they’re positioned correctly
This applies whether you’re an indie dev, a funded studio, or a gaming SaaS
company trying to drive predictable player acquisition without burning
money on ads.
If nobody can find your game, it doesn’t matter how good it is.


⏱️ Chapters

00:00 Your Steam Page Isn’t Neutral

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This channel explores why games succeed or fail at getting discovered.

I cover indie game marketing, SEO for games, Steam pages, discoverability, and how players actually search for and choose what to play.

If you’re an indie developer or small studio trying to get your game seen without relying entirely on ads or hype, you’re in the right place.