Still following the same tired developer growth tactics from 2019? You’re leaving serious adoption (and credibility) on the table. In this video, Jono Bacon—who’s helped 240+ tech companies build thriving developer ecosystems—reveals why the old playbook is dead, and what to do instead if you want to grow developer adoption and engagement in 2025.
We break down 5 outdated strategies you need to ditch right now, and walk through smarter, more effective alternatives used by companies like Postman, Prisma, Stripe, Supabase, Vercel, Notion, Linear, and Replit.
Here’s what we cover:
Why “more content” isn’t the answer—context is
The trap of treating developer advocates like influencers
Why momentum beats awareness every time
How to kill platform bloat and focus your community
What metrics actually matter (and which are just fluff)
If you're trying to grow an open source project, build a dev-first product, or lead DevRel at a startup, this is the video you need to watch. It's time to stop guessing—and start building a real system for developer engagement.
👉 Subscribe for more practical, battle-tested strategies that go way beyond the typical DevRel advice.
#DeveloperRelations #DevRel #OpenSource #SaaSGrowth #DeveloperMarketing #CommunityBuilding #DeveloperEngagement #Postman #Prisma #Supabase #Vercel #Stripe #Notion #Linear #Replit #GrowthStrategy #startuptips
00:00 - The 2019 DevRel Playbook Is Dead
00:19 - Why Most Developer Growth Advice Fails
00:53 - Stop Assuming More Content = More Growth
02:26 - DevRel ≠ Influencers: Stop Chasing Virality
03:58 - Momentum Beats Awareness: What Vercel Gets Right
05:02 - Kill Your Platform Bloat (Focus Your Community)
06:26 - Metrics That Matter: Ditch Vanity, Track Value
08:28 - Recap: The 5 Mindset Shifts You Need Now
21:30 - Up Next: 5 GitHub Fails and How to Fix Them
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📧 Bacon Bulletin 📧
A weekly fast-track to community growth and engagement...direct to your inbox.
Let's be real...building a community/devrel is challenging and stressful. Make your life easier and more productive with a FREE weekly dose of tips, tricks, techniques, and training that keeps you motivated and moving forward.
🔗 FIND OUT MORE: https://pages.jonobacon.com/bulletin 🔗
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