Скачать или смотреть Inside MDLBEAST Festival: How PROLINE Built the Heart of Riyadh’s Biggest Music Experience

What does it take to build the infrastructure for one of the world’s most iconic music festivals?

At MDLBEAST Soundstorm, PROLINE International brought its full creative and technical force to the table, transforming raw terrain into a fully immersive music city. From stage layouts to artist zones, crowd flow planning to production compounds, our team designed and executed the backbone of this mega-event.

Working alongside global production partners, we ensured that every detail matched the scale, energy, and vision of Riyadh Season’s headline experience. The result? A festival city that could handle hundreds of thousands of music lovers while delivering a seamless, unforgettable atmosphere.

This was more than just event planning — it was about building a world-class destination for sound, culture, and creativity.

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