Скачать или смотреть The Online Marketing Landscape

Welcome to CarCareCONNECT Digital Hangout. Today section we are going to discuss how consumers buying habits have changed and how it affects the traditional marketing funnel. Also we review how you should adjust your marketing efforts through these changes. So let's get started.

This is the marketing funnel. This is something you learnt from back in Marketing 101. There are seven stages of a marketing funnel. Your goal is to move your prospect down the funnel, convert them into customers for your NAPA Auto Care center. As you're developing your marketing campaigns, it's helpful to think that the six key stages and where your strategy fits in
Awareness
Interest
Evaluation
Commitment - Referral
Repeat

Traditionally, a business would focus on the biggest area, which is building awareness. This is all about getting your business out there. The best method to do this is what considered outbound marketing: direct mail, billboards, TV, radio, and any print media. These are very traditional and provide very little options for tracking your results and ROI. Seventy percent of the buying process is being completed before prospects interact with you. And with the abundance of information available for your customers through social media, search engine directories, and online reviews, your customers are moving further down of the funnel without you having to build awareness.

Your website is the central point, and just about every marketing method today since people to it from traditional methods such as radio, television, print, SEO, paid ads, online directories, social media such as Facebook, Twitter, and Google+ directs people to and from your website. So, if your website is the center of your marketing landscape, are you fully maximizing its full potential.

To download a marketing landscape, please visit our website at carcareconnect.com.
To recap, customers' habits when looking for an automotive repair services have changed. 70% buying process is being completed before the prospect interacts with you. Rethink your marketing funnel, target customers during their interest and evaluation phase, your website is the center of your marketing landscape, so make sure you invest time and energy connecting with prospects looking for services right now for higher return with your marketing dollars.

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View the complete NAPA CarCareCONNECT Digital Hangout Series on the NAPA AutoCare Member's Site! Go to: www.napaautocare.com