Jaguar branding: Jaguar might be on the brink of doing it again!

The iconic British brand, Jaguar.

In 2021, I launched E-Type Special Rolling Project Magazine to explore one of my favorite classic cars in greater detail. The E-Type made waves at its 1961 Geneva debut with its breathtaking design and revolutionary style.

Today, Jaguar is making waves once again with a refreshed look and bold new strategy. As both a petrolhead and brand designer, I have my own thoughts on this evolution, but the new marketing direction carries echoes of that groundbreaking moment in Geneva. Interestingly, Sir William Lyons (Mr. Jaguar himself) was originally not happy with the E-Type. Yet, when the car finally hit the streets, it exceeded all expectations.

It seems Jaguar might be on the brink of doing it again with a new generation of vehicles and a new younger audience.
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