How to see conversion rate in Google Analytics 4 (Key event rate in GA4)

Although conversion rates (a.k.a. key event rates) in Google Analytics 4 are available, they are not displayed by default.

In this video, I will show you how to find key event rate in Google Analytics 4 (previously known as Conversion Rate).

One example is related to standard reports, and the other one is for the “Explore” section.


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✭ Video: Conversion Rate in GA4 (previously known as Key Event Rate)
   • Conversion rate in Google Analytics 4...  


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