Скачать или смотреть WHAT IS ISO 20252

ISO 20252 is an international standard that specifies requirements for organizations conducting market, opinion, and social research. It ensures consistency, transparency, and quality throughout the entire research process—from proposal and data collection to analysis and reporting. By following ISO 20252, research organizations can demonstrate their commitment to ethical practices, data reliability, and customer confidence, helping build credibility and trust in the insights they provide.

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Timecodes
0:00 - Introduction
0:41 - WHAT DOES IT COVER
1:10 - STRUCTURE OF ISO 20252:2019
1:48 - WHO SHOULD USE IT
2:13 - WHY IS IT IMPORTANT
2:36 - Conclusion