Скачать или смотреть Understanding complex systems through mental models

Experts in any field draw upon a repository of mental models that they have collected in their toolkits through experience and deliberate study. They draw upon models that are etched in their minds that explains how individual building blocks combine to form the whole. Effective models explain how each of the building blocks work, and how they come together and work together.

As CRM practitioners, we draw upon our own set of mental models we rely upon for our implementations. Business Model Canvas is an example of several models we commonly use across our projects. This model in particular helps us understand our customers' businesses, and the context that drives their CRM needs.

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