Скачать или смотреть The Four Types of Change

This video introduces Balogun and Hope Hailey's change model, a framework that categorizes organizational change into four distinct types based on two key dimensions: the scope of change (incremental versus transformational) and the pace of change (gradual versus rapid).

These four types are Evolution (gradual and transformational), Adaptation (gradual and incremental), Revolution (rapid and transformational), and Reconstruction (rapid and incremental). Each type is further clarified with real-world business examples, illustrating how companies like IBM, Toyota, Netflix, and Apple have navigated various forms of organizational shifts to adapt to market demands or overcome challenges.

The model emphasizes that the most effective change strategy is not universal but rather context-dependent, aligning the approach with specific internal and external factors facing an organization.

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