Nostalgia and Choices | How our past affects our decision making

In this video, Vijender sir delves into the intriguing link between nostalgia and decision-making, exploring how our past experiences and memories subtly influence the choices we make today. From the comforting taste of Litti Chokha that takes us back to childhood to the timeless songs that evoke memories of simpler times, nostalgia plays a big role in shaping our emotions and behaviors.

See how brands skillfully tap into these nostalgic emotions through nostalgia marketing, forging deep connections with their audience. Whether in media, fashion, or food, the nostalgia industry fuels consumer behavior by tapping into a longing for the past. However, nostalgia can sometimes cloud our judgment, leading us to fall prey to marketing tactics or, worse, engage in escapist behaviors. Join us as we explore the fine line between embracing nostalgia and maintaining a rational mindset.

About Dr Vijender:

Dr Vijender Chauhan is an educator, UPSC Interviewer and Motivational speaker with an experience of over a decade. He is one of the most recognized faces among the UPSC aspirants.

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