A Deeper Look Into What is PIM? | Product Information Management Course | Lesson 1

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In this lesson, we explain what product information is, the cons of managing your product data in spreadsheets, the history of PIM, the difference between a PIM tool and an ERP system, and how you can use PIM and ERP systems together.

00:00 Intro
00:30 What is Product Information?
01:34 Why is a spreadsheet not a PIM?
05:27 A brief history of PIM
06:55 PIM and ERP comparison
08:58 What's SKU?
09:56 Recap

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