The Danger of 'Freemium:' A Case Study

Описание к видео The Danger of 'Freemium:' A Case Study

At mediabistro.coms Freemium Summit in San Francisco, Mailchimp CEO Ben Chestnut discusses the abuse that ensued after his e-mail marketing service started using the "freemium" business model. While user base grew 240 percent in seven months, the company faced new obstacles, such as "fuzzy spam."

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