Why India LOVES smoking? | Smoking is COOL | Abhi and Niyu

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In this video, Abhi and Niyu explore why every one out of three adults smokes or uses some form of tobacco in India, what are the reasons behind smoking becoming a part of our culture and how vapes are entering and destroying Indian youth.

It is important to look at smoking or vaping from a holistic perspective and treat it as an addiction. The first step to this is to stop making smoking as something people do to be cool or something that people do when they are stressed. Once this changes, people will stop associating cigarettes with successful people and hopefully this will bring about some change.

A video by Abhiraj Rajadhyaksha & Niyati Mavinkurve



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About Us:
Abhi and Niyu is the fastest growing Indian educational YouTube channel. Abhi and Niyu are a husband-wife couple who believe in the power of our youth.

Abhi and Niyu started their page to talk about positive, impactful ideas and to inspire offline action from online content. It was a way to change the way our negative feeds operated and replace negative news with positive, action-oriented news that made some change. They decode and simplify issues for Millenials and believe small steps lead to big outcomes in the future. Their videos span different genres like history, environment, and sustainability, policy discussions, social commentary, economics, personal finance, among others.