Join host Adrian M. Gibson and guest authors Michael R. Miller, Z.S. Diamanti and Blake & Raven Penn for an Indie Appreciation Month panel on Indie Marketing 101. During the panel, Michael, Zac, Blake and Raven offer up some marketing fundamentals, including why marketing is important for indie authors, approaches to marketing over time, building your author platform, mailing lists and reader magnets, pre-launch vs. post-launch marketing, social media platforms and content, paid advertising methods, discounts and giveaways, reviews and ARCs, comp titles, Kickstarter, networking, word-of-mouth, book tours, awards, competitions and more.
OUR SPONSOR:
Shattered by Nicholas W. Fuller is an action-packed science fantasy novella that introduces readers to the Sanguine Stars universe.
Get your copy at https://www.nicholaswfuller.com
SHOUTOUT TO THE 'SFF ADDICT' PATRONS:
Thank you Ian Patterson, Nicholas W. Fuller, David Hopkins, Luke F. Shepherd, Christopher R. DuBois, Tai, Luke A. Winch, GavinGuile and Ruthstift for supporting us on Patreon at $10+.
SUPPORT THE SHOW:
Patreon (for exclusive bonus episodes, author readings and more): / sffaddictspod
Rate and review SFF Addicts, and share us with your friends
EMAIL US WITH YOUR QUESTIONS & COMMENTS:
[email protected]
OUTLINE:
0:00 - Intro
4:59 - Sponsor
6:15 - Our panelists
9:13 - Why is marketing important for indie authors?
13:28 - Approaches to marketing over time
28:49 - Author platform, mailing lists and reader magnets
43:36 - Pre-launch vs. post-launch marketing
53:07 - Social media content and marketing
1:00:43 - Kickstarter and reader preferences
1:08:56 - Networking, word-of-mouth and reviews
1:19:40 - Book tours, awards and contests
1:37:05 - Comp titles, consistency and vibes
1:45:16 - Paid ads, discounts and giveaways
1:57:16 - Final advice & Outro
ABOUT OUR GUEST:
Michael R. Miller is the author of the Songs of Chaos series, The Dragon's Blade Trilogy and more.
Instagram: / michael_r_miller_author
Amazon: https://www.amazon.com/stores/author/...
https://www.michaelrmiller.co.uk/
Z.S. Diamanti is the author of Guard in the Garden, the Stone & Sky series and more.
Instagram: / zsdiamanti
Amazon: https://www.amazon.com/stores/Z.S.-Di...
https://zsdiamanti.com/
Blake & Raven Penn are the co-authors of The Skystone Chronicles series.
Instagram: / blakeravenpenn
Amazon: https://www.amazon.com/stores/Blake-a...
https://www.skystonechronicles.com/
ABOUT OUR HOSTS:
Adrian M. Gibson is the author of Mushroom Blues, which you can purchase here: https://amzn.to/3Ptg2SH
https://adrianmgibson.com/
Greta Kelly is the author of The Queen of Days, The Frozen Crown and The Seventh Queen. Purchase her books here: http://www.harpercollins.com/blogs/au...
https://gretakkelly.com/
M.J. Kuhn is the author of Among Thieves and Thick as Thieves. Purchase her books here: https://www.simonandschuster.com/book...
https://www.mjkuhn.com/
FIND US ONLINE:
https://linktr.ee/SFFAddicts
MUSIC:
Intro: "Into The Grid" by MellauSFX: https://www.pond5.com/royalty-free-mu...
Outro: “Galactic Synthwave” by Divion: https://www.pond5.com/royalty-free-mu...
AD ATTRIBUTION:
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