Exploring SEO strategies in the age of generative search | Webinar | WG Content

Generative search. It’s shaking up the search world. How are you revising your approach to SEO?

Join WG Content's Diane Hammons and Nikki Breen for this 30-minute webinar and learn where you need to adjust your optimization strategy – and where you need to double-down on proven best practices.

What you’ll learn:

How to protect your content quality and SEO by focusing on H-E-E-A-T
Why adding Answer Engine Optimization (AEO) to your SEO strategy can be a difference-maker
If you need to adjust your local SEO strategy to stay relevant with AI Overviews, particularly around provider profiles
Use findings from exclusive analysis into ChatGPT, AI Overviews and organic search to better understand what content is rising to the top – and how your organization can do the same

📌 Timestamps
0:00:00 - Introduction by Lauran McHaffie
0:01:15 - Overview of the Webinar
0:03:28 - Introduction of Presenters: Diane Hammons and Nikki Breen
0:06:27 - SEO Best Practices and HEEAT Framework
0:10:02 - Understanding AEO (Answer Engine Optimization)
0:12:05 - The Rise of AI Search Engines like ChatGPT
0:15:02 - Comparative Test Between Google and ChatGPT
0:21:03 - Q&A: Key Takeaways for SEO Strategies
0:22:19 - Final Recommendations and Closing Remarks

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