Скачать или смотреть Value Based Pricing | Marketing & Sales 2

Inflation reaches historical heights. So far, this is mainly driven by energy and raw materials – however, prices in other areas will follow. Salaries will react with a certain time like and not fully capture the price increases, leading to more thoughtful consumer decisions. Companies can tackle this challenge by differentiating their price increases by value drivers, which reflect the willingness to pay from a consumer perspective. Learn more about examples of value drivers, the impact and how to tackle these consequences in our Video on “Value Based Pricing”.
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