LinkedIn Ads & Strategy for B2B

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss
- LinkedIn Ad Creative & Consistent Branding
- Thought Leader Ads & Organic Reach
- Niche Audiences & Custom Content
- Nurture Campaigns
- Expert LinkedIn Ads Tips

Timestamps
00:00 Exploring Diverse Marketing Topics: A Podcast Journey
06:01 Streamlining Workflow: Focusing on LinkedIn and Future Expansion
09:26 Effective Social Media Advertising and Organic Content
12:50 The Overlooked Importance of Creative Content in Advertising
14:58 Targeting HR Personas with Top-of-Funnel Ads
18:52 Creating Unique and Targeted Content: Pros and Cons
20:08 Lead Generation Strategies for Small Budgets
24:21 Effective Funnel Strategies for Small Budgets
27:50 Using Paid Advertising and Lead Magnets to Grow Your Newsletter
32:43 Building Long-Term Memory with Consistent Branding in Marketing
35:04 The Power of Narrow Focus for Audience Growth
38:11 Content Planning Based on Sales Cycle Length
40:00 Connecting with Anthony Blattner on LinkedIn

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