Did Cambridge Analytica really perform a "great hack"?, a talk with Dave Karpf

For episode details, see https://behavior-podcast.com/did-camb.... There’s a good chance you’ve heard about how Cambridge Analytica used access to the Facebook data of millions of U.S. citizens and advanced digital advertising wizardry to essentially “hack” Americans’ minds and deliver a surprise presidential victory to Donald Trump. This depiction of Cambridge Analytica as nefarious data geniuses has been portrayed in many news stories, and probably most prominently in the popular documentary The Great Hack (Netflix link). But what if this perception is largely untrue? What if Cambridge Analytica was exaggerating their behavior-influencing abilities, as many companies do? And what if our perceptions of CA as geniuses of digital influence is based on people accepting their exaggerated claims uncritically? That is the stance of political scientist Dr. Dave Karpf, and in this episode he explains why.