Скачать или смотреть How To Communicate Your Brand Genuinely | Dianne N Squires

What do people really mean when they say your brand has to be authentic?

My aim as a brand communication consultant is to help brands communicate genuinely with the people they aim to attract and serve and there are 3 main areas that I’m specifically referring to when I talk about genuine communication.

TIMESTAMPS:
0:00 - Intro
1:21 - #1 Demonstrate and say exactly what your brand does and why
2:41 - #2 Be able to back your claims
4:05 - #3 Create understanding between your brand and those it serves
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Check out the blog post about the brand Oatly as an example of point#3 (and #2 actually):
https://www.diannensquires.com/post/o...

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CONTACT INFO:
⇨website: https://www.diannensquires.com/
⇨email: [email protected]
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SOCIAL MEDIA:
⇨Linkedin:   / dianne-n-squires-a2389132  
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PODCAST:
Backstage with Bajan Brands ⇨https://open.spotify.com/show/5X4S99U...

https://www.diannensquires.com/post/8...

BACKGROUND MUSIC:
I’ve started a trial with Epidemic Sound for my background music. So far, so good.
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EDITING:
I’m a novice so I use Canva and iMovie
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A BIT ABOUT ME:
I’m a Barbadian brand communication consultant living and working in my home country and working with clients across the Caribbean.

I’m a former dancer/choreographer and a (socially adaptable) introvert.

I love interior decor and design, the ocean and family. I have an adult son. He’s my only child but I have a niece and nephew both of whom I completely adore as well.