Скачать или смотреть Webinar w/ Urbina Consulting: Actually achieving modular content for omnichannel personalisation

March 12 2024
Speakers:
Ulrike Heidler: Ulrike Heidler is VP of Customer Growth for CoreMedia based in the US with more than a decade of consulting experience. A self-professed nerd, she is a dedicated technology enthusiast and a fan of the creative possibilities it offers – particularly around content management. Her specialties include client architecture, agile project management CMS solutions, and providing colorful commentary on sporting events.

Noz Urbina: Noz Urbina is a globally recognised content strategist. He is a pioneer in experience mapping and adaptive content design for personalised, contextually relevant content for omnichannel experiences. He founded Urbina Consulting, the omnichannel learning hub OmnichannelX, and wrote the book “Content Strategy: Connecting the dots between business, brand, and benefits“.

Content of this webinar:
Delivering a seamless and personalized content experience across various platforms is no longer an option — it's a necessity. This session brings clarity to the often complicated world of modular content and how it fits into the big picture of omnichannel personalization. Join us as we break down how to effectively design, create, manage, and deliver pieces of content that can be assembled and reassembled like building blocks to suit various contexts and platforms, at scale.

While modular, omnichannel content has become a buzzword, many implementation attempts have struggled due to a lack of solid underlying methodologies. However, some brands have been quietly mastering the art of modular content for 20+ years.

In this session, we’ll share real examples of how brands in Pharma, Finance, Fintech, and more have leveraged these strategies to ensure consistency, enhance engagement, and drive conversions, all while maintaining brand integrity across every touchpoint. Whether you're a marketing strategist, digital transformation leader, of even a content creator or designer this webinar will equip you with knowledge and tools you need to excel in today's content-driven world.

Discover the secret to successful content modules: Building a well-structured hierarchy of content types.
Learn from the best: Real-life examples and case studies from those who have mastered modular content.
Practical tips you can use today to start or improve your journey with modular content for true omnichannel personalization.