Скачать или смотреть Google Ads GCLID

Hi! Quinn here from Ameet Khabra Marketing, and today, we're going to talk about GCLID.
What is it? How does it work? How do we use it?

All that and more, it's coming up next!

Google Click Identifier, or GCLID, is what tells Google analytics where a click came from. It's added automatically, and it's essential when trying to determine your return on Ad spend, and attributing website traffic.

There's no way to know if you're getting a return on your marketing investment without data.

The best thing about PPC, is that allows the advertisers to collect tons of it.
On almost every ad platform, there's an option to add a little bit of a tracking code so you can see where a specific click came from.

This manual tagging scheme is called Urchin Tracking Module, or UTM for short. Some platforms have their own versions of this, like Microsoft with the Microsoft Click ID and UET.
They are all work almost exactly like Google's, so we're going to stay focused on them for today.

A GCLID looks like a string of letters.
Although it may not mean much to you now, it means everything to Google Analytics. It tells Google Analytics where that click came from. What's really bringing in the business.
GCLIDs are encrypted, meaning these strings are unique to each session and page, and they're only deciphered once they make it to Google Analytics.

GCLIDs can tell you what specific CTAs are working, what browser sessions your visitors are using, and even if certain channels are working better than others.

With a little ingenuity in data analysis, you can figure out if your ads are bringing in quality leads or if people bounce right away. They can help you tailor your ads for better results.

When setting up your AdWords campaign, you have the option of adding GCLID data. These bits of text at the end of your URL allow you to view the source of traffic in your Google Analytics Dashboard.
This is automatically added by Google, so you don't have any hard work to do.

Once you enable this feature, traffic will be recorded as coming in from different sources on your Google Analytics Dashboard.

Dividing up by traffic by source is a great way to tell where your advertising efforts are working, where you should invest more money.
If you see that a lot of traffic it coming to your landing page from Twitter, for example, you could shift your ads away from an underperforming platform, like Instagram, to see if your results are better.
You could also look at reconfiguring those Instagram ads to become better performers.

Without enabling the analyzing GCLID data, you may only know that you're getting traffic from "social media", which is neat, but not all that useful.

Using GCLID auto-tagging isn't a magic bullet. For starters, the main limitation it's that it only works with Google Analytics Suite, so, third-party traffic analysis will have a hard time sorting your traffic into usable metrics. This solution is hard to walk back, so, once you start using it, you'll be relying on this attribution method for your campaigns.

Changing to manual tagging later on in the same campaign, is a massive headache.

So, now you know a little bit more about the Google Click Identifier.
Watch our other videos to learn about things like Remarketing and DKI.

It can get confusing with all the terms out there, but I hope I've helped you understand this one.

Our team at Ameet Khabra Marketing put together "The Ultimate PPC Glossary", check it out in the link below!

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I'll see you next time!

-Qyn

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