Скачать или смотреть 5 Secret PR Strategies from a 10-Year Industry Expert You Need to Know | Ft. Upasna Dash | TSB-11

Lights on, mic check — we’re back with another banger episode on The Show Business!

In this episode, we sit down with Upasna Dash, founder & CEO of Jajabor, to talk about her bold leap from working with global giants like Google and Coca-Cola to building a thriving brand consultancy in India with just ₹10,000.

We dive into:

•⁠ ⁠Why she chose PR in India when everyone told her to go abroad
•⁠ ⁠The hustle of handling brands like Google & Coca-Cola early in her career
•⁠ ⁠Her entrepreneurial leap at 27 and the real challenges behind it
•⁠ ⁠Busting PR myths: why it’s not just headlines but real business impact
•⁠ ⁠Storytelling as a growth hack for startups and founders
•⁠ ⁠What the next decade looks like for Jajabor and her vision for Indian entrepreneurs

Whether you’re a founder, creator, or dreamer, this episode is packed with insights, stories, and some hard-hitting truths about building a brand from scratch.

👉 Don’t forget to like, comment, and subscribe for more inspiring conversations on entrepreneurship, branding, and innovation.



📩 For collaborations and business inquiries, contact us at:
📧 [email protected]
---------------------------------------------------------------------------------------------------------------------------------------------
Timestamp:-

03:00 – Getting Started: Why Upasna Chose PR in India

06:10 – Early Career: Working with Global Giants (Google, Coca-Cola)

09:00 – Real Meaning of PR in India (vs. advertising)

12:00 – Busting PR Myths for Startups (Budget, Team, Internal Comms)

15:10 – Advice for New Entrepreneurs/Founders: Starting PR the Right Way

18:20 – Storytelling & Brand Narrative: Cadbury/Maggie Examples

21:00 – Leap to Entrepreneurship: Personal Struggles and Lessons

24:10 – Building Jajabor: Naming, Family Influence, Early Hustle

29:00 – Scaling Up: Team Building, Middle Years, Business Growth

35:00 – Indian Startup Ecosystem Challenges

41:00 – PR Impact Stories: Emotional Branding, Creativity

47:00 – Women in Business: Empowerment, Unique Challenges

53:00 – Founder Insights: Resilience, Failures & Wins, Empowering Teams

60:00 – Continuing: Company Culture, Delegation, Creative Process

75:00 – Mentorship, Rapid Fire, Personal Takeaways

---------------------------------------------------------------------------------------------------------------------------------------------

Follow #TheShowBusiness on Social Media:
Facebook: https://www.facebook.com/profile.php?...
Instagram:   / theshowbusiness  
Twitter: https://x.com/business_t13128

---------------------------------------------------------------------------------------------------------------------------------------------

🎧 Listen To #TheShowBusiness On
Spotify: https://open.spotify.com/show/6eIYsNP...
Amazon Music: https://music.amazon.co.uk/podcasts/8...
Apple Podcast: https://podcasts.apple.com/us/podcast...

---------------------------------------------------------------------------------------------------------------------------------------------



#theshowbusiness #podcast #Hindipodcast #saurabhkhaspuri #chatbudds #TSBbyChatbudds #theshowbusinesspodcast #showbusinesspodcast #PR #Entrepreneurship #Storytelling #BrandBuilding #TSBPodcast