Скачать или смотреть The Big Sports Event Ad: Maximizing Creative Opportunities with Better Insights

Join our TMRE Virtual Session!

America's most watched football game is a tremendous advertising opportunity - one that Finish Ultimate wanted to nail with relevant and insightful creative. With the help of Protobrand, Reckitt Brands leveraged behavioral science + AI to understand consumption context for the big sports event viewers, providing essential direction to the creative team. In this session, Sai Pisipati from Reckitt will share how they gathered rich insights to sway the direction of creative advertising for an audience of millions.

-Big sports games are a prominent cultural event in the United States, with unique associations and traditions, or "Consumption Context" which can be uncovered by accessing consumer stories at scale
-AI probing can allow for richer data insights to come to the forefront of research, inspiring creative teams when stakes are high
-Mastering the consumption context requires a combined approach of quantitative and qualitative insights, made possible by AI