Скачать или смотреть BC Transplant Eva 2.mov

Today we are launching a new campaign, LIVE LIFE. PASS IT ON., focused on increasing online organ donor registration and awareness through social media channels, which we are excited to share it with you and hope that you will share with your professional and social networks.

Featuring powerful images by photographer, Cyrus McEachern and late double lung transplant recipient, Eva Markvoort, the campaign builds on the movement that Eva created for organ donation through her blog and the film, 65_RedRoses. The campaign is an extension of her passion to make a difference and forms part of a legacy she hoped would inspire the public to take action to register.