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In this video “Usability Testing: Website Tips and Examples” you will learn:

00:00 Introduction
00:26 What do we do at Plerdy
00:50 What has changed and why
01:46 Graph
02:06 Why there are few sales?
04:15 Z generation
05:33 How do users see the website
21:49 Video of one of the visitors interacting with the page
29:49 First click on the screen in %
31:29 Cursor Hover
32:25 What should we focus on when we think about the improvement of our UX and CRO?
35:42 Bounce rate
36:43 Channel traffic
37:43 User behavior 
39:27 What are the facts of user behavior?
40:56 What does not function on the website
42:36 Examples
45:22 Forms
45:56 Mobile vs. desktop
46:39 Examples of bad usability.
48:45 Final advice
49:17 End of presentation

Usability Testing: Website Tips and Examples

👉 At Plerdy we help to attract, analyze, and convert visitors into buyers. For this purpose, we have 100 opportunities and 8 different products

👉 Representatives of the Z generation is a digital person born between 2000 and 2005. They are adults who actively use new technologies and your potential customers. They have new habits we have to cope with. The mobile phone is their device #1. This generation is actively transitioning into video format so companies have to use videos instead of articles.

👉 The largest number of clicks was in the first part of the website. The lowest one - in the “Partners” section. According to the second heatmaps, the first region of our website is the most fruitful one, but the second one has the largest number of visitors. As for the game where you had to hurry up to input the personal information and spend a lot of time inputting your phone number, many users got annoyed and tried to close the window.

👉 The first click is usually made on the first or the second part of the website. The first click is made on the desktop more often than on the mobile.

👉 If your website is divided into 10 equal parts, you will see that most people stay with the mouse on the second part.

👉 User behavior can be explained by two examples: two rubbish bins when the first one is open and the second one is closed illustrates that we choose the easier solution. The example with a door when it is hard to understand whether you need to push or to pull it. It illustrates that sometimes you just need to write in big letters what does the customer have to do on the website.

👉 An A/B test showed that popups are more convenient for our users if compared with slide versions

👉 All websites must be adapted both for mobile and desktop

👉 Bad usability is when you have to input the same information when entering the page from different browsers or not all elements are localized.

👉 Check once and check twice and check as many times as you need to be sure that everything is working properly. Use good tools for analyzing. Listen to your customers.

Short introduction to Plerdy's features: 

✔️ Heatmap tool — https://www.plerdy.com/heatmap/​
✔️ Pop-up builder — https://www.plerdy.com/smart-forms/​
✔️ SEO-checker — https://www.plerdy.com/seo-alerts/​
✔️ Session Replay — https://www.plerdy.com/user-session-r...
✔️ Event and Goal Tracking — https://www.plerdy.com/event-goals-tr...
✔️ E-commerce Sales Performance — https://www.plerdy.com/e-commerce-sal...
✔️ Conversion Funnel Analysis — https://www.plerdy.com/conversion-fun...

👉 Try it for free today — https://a.plerdy.com/auth/register​ 👈
📚 Learn more about digital marketing in our blog — https://www.plerdy.com/blog/

For more updates on Plerdy and tips follow us on:
Facebook:   / plerdyen  
Twitter:   / plerdy_com  
LinkedIn:   / plerdy  

Grateful for each viewing of the video "Usability Testing: Website Tips and Examples".