Take a load off how to identify and reduce cognitive load

‘Cognitive load’ is a UX term often used but seldom well understood. In this talk, you will learn a little bit about how the brain works, the different kinds of cognitive load, and practical tips to lessen its impact!

Clint has a lifelong passion and curiosity for the invisible systems and principles that govern how things work. His varied design experience includes six years heading design at Disney’s Club Penguin, and quite a few running his own small UX agency in Canada. He recently moved to Auckland with his family and is now lead UX at IAG New Zealand. In his spare time he likes to explore off the beaten path, go on adventures with his boys, and occasionally get a new, breathtaking typeface.