Скачать или смотреть Entreprenuership in International Business (ENG): Chapter 11 Motivation, Leadership & Ethics

Chapter 11: Motivation, Leadership & Ethics
(Mastering People, Performance, and Integrity on the Global Stage)
International business isn't just a race for "profit"—it’s a competition of "heart" and "sustainability"! This chapter dives into the three pillars every global entrepreneur must possess: Ethics, Governance, and Cross-Cultural HRM. Learn how to grow your business globally while remaining legally compliant and winning the loyalty of a diverse workforce.

⚖️ Key Highlights in This Chapter:
1. From CSR 1.0 to 3.0: Beyond Philanthropy
Forget the old image of CSR as just giving donations (1.0). Today, we move toward CSR 3.0 (Creating Shared Value - CSV). This means building a business model that solves social problems while generating profit—like TOMS Shoes (the "One for One" model).

2. Ethics is the New Currency
Ethical Branding: Modern consumers look for brands that are transparent and eco-conscious.

Anti-Corruption Laws: You must be well-versed in laws like the FCPA (USA) and the UK Bribery Act, which strictly prohibit bribing foreign officials. Violating these can lead to massive global legal action!

3. Governance Failures (Expensive Lessons):
Volkswagen (Dieselgate): Governance existed only on paper! Falsifying emissions data led to fines totaling €30 billion and a shattered reputation.

Nike: Nearly collapsed due to sweatshop scandals and child labor issues in Asia, leading to a total organizational overhaul.

Ethical Leadership: Look at Adam Neumann (WeWork), whose misuse of company funds and lack of oversight nearly led the business to bankruptcy.

4. Cross-Cultural Management (Winning Hearts Globally)
Hofstede’s Cultural Dimensions: Understand the difference between "High Power Distance" cultures (like Thailand or China) and "Low Power Distance" cultures (like Scandinavia) to lead effectively.


Shutterstock
Individualism vs. Collectivism: To motivate Americans, focus on "Individual Achievement." To motivate the Japanese, emphasize "Teamwork and Harmony."

5. Challenges in Global HR:
Time Zone Burnout: Be wary of employees burning out due to constant late-night cross-border meetings.

Communication Gap: Watch out for "High Context" communication (indirect language), which can lead to misunderstandings and project failures.

💡 Strategy for Success:
Develop a Global Mindset: Practice empathy and stay open to cultural differences.

Standards Matter: Use global benchmarks like the UN Global Compact and ISO 26000 as your shield and guide.

Localize HR: Adapt compensation, benefits, and holidays to fit local cultures—don't use a "one-size-fits-all" approach!