#SmartPLS4

SmartPLS4 Webinar: Day 1 of the SmartPLS4 Webinar was conducted for the Department of Management Studies and Research Center at BMS College of Engineering, India.

In this webinar titled "#SmartPLS4 Webinar Day 1: Measurement Model Assessment," we delve into the crucial steps involved in preparing and analyzing data using Smart PLS for structural equation modeling. The video covers topics such as the importance of data cleaning, practical demonstrations of data cleaning using SPSS, transitioning to Smart PLS, setting up a workspace, importing data, creating a measurement model, and interpreting measurement model results. Whether you are new to Smart PLS or looking to enhance your understanding, this webinar provides valuable insights and practical demonstrations to guide you through the process. Join us on this journey of data analysis and measurement model assessment to unlock the potential of your research.

Explore the intricate details of measuring construct validity and reliability in SmartPLS4. This comprehensive webinar covers topics ranging from addressing low factor loadings to understanding convergent validity. Learn practical strategies for item deletion, the importance of thoughtful questionnaire selection, and the significance of expert opinions in questionnaire adaptation. Understand the statistical calculations for reliability measures like Cronbach's Alpha and Composite Reliability, and delve into the nuances of construct validity, including convergent and discriminant validity. Don't miss insights into handling low AVE (Average Variance Extracted) issues in discriminant validity and how to solve them, and the impact of respondent selection on data quality. Whether you're a novice or an experienced researcher, this webinar provides valuable insights into enhancing the rigor of your measurement model assessment.

Table of Contents:
00:00 - Introduction
05:52 - Practical Demonstration of Data Cleaning in SPSS
12:39 - Decision-Making on Respondent Misconduct
14:50 - Transition to Smart PLS Analysis
17:17 - Starting Smart PLS Journey
21:45 - Creating a Measurement Model in Smart PLS
33:24 - Understanding Construct Reliability
34:00 - Traditional Measure: Cronbach's Alpha
34:34 - Modern Measure: Composite Reliability
48:25 - Types of Construct Validity: Convergent and Discriminant
49:13 - Convergent Validity: Variance Extracted by Indicators
49:58 - Calculating Average Variance Extracted (AVE)
50:50 - Establishing Convergent Validity with AVE
51:41 - Calculating AVE using Loadings
53:21 - Dealing with Low Loadings and AVE
1:02:49 - Introduction to Discriminant Validity
1:04:05 - Measures for Establishing Discriminant Validity
1:04:36 - Heterotrait-Monotrait Ratio (HTMT) and Cross Loadings
1:11:44 - Assessing Discriminant Validity Using Fornell-Larcker Criterion
1:13:02 - Explanation of Cross Loadings and Discriminant Validity
1:18:52 - Linking Variables in a Complex Model in SmartPLS
1:26:25 - Refining and Formatting Results for Discriminant Validity
1:32:40 - Understanding and Solving Issues of Discriminant Validity
1:33:43 - Using Standard Deviation to Detect and Address Respondent Misconduct


Do you have any questions, tips, or ideas? Let me know in the comments section below!

About:
Research With Fawad is a research initiative to help young and early-career researchers learn research tools and techniques. It is an initiative to share research knowledge and help researchers learn to research the easy way.

Learn more about Research With Fawad at https://www.researchwithfawad.com.

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