Скачать или смотреть AI and Creativity: How Generative AI Helps Create Ideas but Yields Similar Outputs

ABOUT THE EPISODE
AI tools like ChatGPT are reshaping creative work, offering individuals a boost in generating novel ideas—but also raising concerns about originality at scale. Wharton Professor Gideon Nave discusses his research shows that while these models can enhance personal creativity, they often lead to more uniform outputs across groups, reducing diversity of thought. This "sprinkler effect" highlights the tradeoff between efficiency and true innovation in competitive environments. Companies already experimenting with AI-driven creativity may find short-term gains, but long-term challenges in maintaining unique perspectives.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#ArtificialIntelligence #AI #GenerativeAI #GenAI #Innovation #AIFuture
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
Interviews with book authors from Wharton School Press
In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
A searchable database of more than 10,000 articles covering all aspects of business
A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU