Readying for the Creator Revolution with Amber Venz Box | SXSW 2022

On the surface, creator content might look like perfectly-curated outfits and impeccably-styled dining tables, but behind the glossy photos is a booming economy flush with hundreds of thousands of savvy entrepreneurs earning a living by curating the internet for their followers — and, in turn, quietly driving billions of dollars in sales for brands.

Much like category creators Uber, Airbnb and Shopify, LTK paved the way for independent creators around the world to start, manage and scale their own business with a world-class shopfront and a turn-key business-enablement platform.

Founded by a creator for creators, LTK has become a $2B tech company whose innovation has put thousands of creators in business and transformed the retail flywheel. LTK Co-founder and President Amber Venz Box will lift the curtain on what’s really fueling the sudden boom in the creator economy, and why she believes the world is (still) grossly underestimating the transformative power of creators.

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