How to Set Up & Install the Facebook Pixel (In 2022) | Facebook Pixel Setup For Beginner

How to set up the Facebook pixel in 2022 with the new Facebook Ads interface?

Stay tuned because that's exactly what I'm about to show you in this video.

Facebook constantly changes their ad interface and with it came the new pixel setup changes.

Even I had a hard time figuring out how to set up the Facebook pixel after these changes and it appears that their "open website" link just doesn't work when entering your website URL with the base pixel code added.

But no worries - in this video I'm going to show you how to set up the pixel from start to finish so that you don't have to spend as much time working on this as I did.

So let's get started!

✔ Step 1: Create the Facebook pixel for your account

The first thing we have to do is actually create the Facebook pixel and add it to our "account".

To do that, simply head over to the Events Manager in Facebook, click on "Connect Data Source", and fill in the blanks to create the pixel.

Give it a name, then head back into Business Manager settings, go to "Pixels" from the options on the left-hand side, and add yourself as the user and your account as the asset.

Once that's done, we are ready to get the actual pixel base code and add it to our website.

✔ Step 2: Add the Facebook pixel to your website

Now that we added the pixel, let's head back into the Events Manager, select our pixel, and click on "Continue Pixel Setup".

You should now be given a base pixel code to add to your site.

Take this code and add it EVERYWHERE on your website - every single page, even if you're not doing any sort of marketing yet.

This will allow Facebook to start gathering data so that you can then start creating your audience lists when you ARE ready to start driving traffic to your page.

In my case I am using Unbounce, so I don't really have an option to add this to every single page with one go - so I go in and manually add this code to every single part of my site - ie. my landing page and thank you page.

Once you do that, click on "next" and turn on the "Automatic Advanced Matching".

This will allow Facebook to match the email addresses that your audience uses to sign up to your landing page with the email address that Facebook has on file so that once you start bringing in more traffic, Facebook can mix and match those emails and provide you with useful information about your audience (nothing private - just basic things like the overall gender/age/etc... of your list).

Once we do that, we arrive at the hard part... let's look at the final step 3.

✔ Step 3: Create the Facebook event pixel for your website

OK, so once you go past step 2 and click "next", you will have access to the so-called "Event Setup Tool".

However the issue here is that once you do enter your website into this field... you are NOT able to actually click the button and open the website.



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