Encouraging Demand for Local and Seasonal Foods and Drinks | Smart Tourism Series with BehaviorSMART

Ever wondered why some travelers skip the local cuisine while others dive right in?

Discover the science behind these choices and get insights into how behavioral science can help promote local and seasonal food options in tourism.

In the video, you will hear from Milena Nikolova, an expert and researcher in behavioral economics in tourism with a global professional network and experience gained across four continents. She has worked on projects covering various aspects of sustainable tourism development, business and market development, policy and planning, learning and education, as well as entrepreneurship and innovation.

Milena is also the Co-founder of B Corp Certified BehaviorSMART, a company that leverages behavioral economics to guide tourism professionals in making sustainable choices that are easy to implement and beneficial for the environment, society, and the economy.

Beyond sustainable tourism consultancy, trainings, and speaking, we also recently launched the beSMART Platform. The beSMART Platform is designed as a user-friendly digital companion tackling the unique sustainability challenges in tourism. It is grounded on behavior change insights that address the gap between what travelers say they want and what they end up choosing.

If you want to learn more about behavior science in tourism and how it is the key to tourism sustainability, visit our website: https://behavior-smart.com/

To learn more about beSMART Platform, our digital sustainable tourism solution, visit: https://behavior-smart.com/besmart/

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━━━━ Video chapters ━━━━

00:00 Intro
00:26 Why wouldn't tourists eat local food?
01:50 How much can we really influence traveler's decisions about what to eat?
03:07 How can an operator influence the likelihood that their clients will opt for local dishes?
04:43 Does the description of a dish really matter?
05:44 How can a tour operator influence their guests' choices when they are serviced by supply partners?
07:33 Thank you & learn more