Podetize Pitch Video - Reg CF version

Podetize - Making podcast monetization actually profitable for all

Highlights
-High-growth platform for producing & monetizing podcasts with ads
-93% client retention rate & recurring revenue generates LCV of $14,820
-37% ad conversion rate, 2x higher than industry average (YE 2020)
-4.2M monthly listeners(YE 2020) w/ 500+ subscribers & 1K podcasters (6/21)
-Podcaster founders have 91% commercialization rate for 25 patents
-Featured in CIO, Entrepreneur, Forbes, Wired, & Harvard Business Review
-2021: projected $1.3M revenue, $249K EBITDA with 62% margin

Problem
Podcasts can be really profitable when done properly. But the vast majority of podcasters are not able to effectively ‘Podetize®’ (read: monetize) their podcasts.

Companies like iHeartRadio & Spotify follow an archaic broadcast-based model, in which the vast majority of podcasts aren’t qualified to run ads because they don’t pass minimum downloads-per-episode averages.

This leaves 2M+ podcasters unable to monetize their show, and hosting platforms seeking ways to offload unprofitable podcasts that suck up resources like server bandwidth without generating ad revenue.

Solution
Smarter marketing, production, syndication, and advertising for podcasts & videocasts. The Podetize® platform empowers ALL podcasters to host, grow, and monetize their show by creating a win-win-win ecosystem for podcast monetization.

We use our proprietary patent pending SaaS, CaaS (Creative) and MaaS (Marketing) technologies to help:

-Podcasters be seen, heard, found, and monetized
-Advertising brands yield a higher conversion rate and ROI
-Listeners earn by doing what they want to do: listen & consume.

Traction
As the largest podcast production company with above-average referral and client growth rates, Podetize®’s success is self-evident:

-The majority of our clients refer their colleagues to us, leading to a 78% close rate (171 of 360 in 2020) for referrals.
-Recurring revenue generates a lifetime client value of $14,820.
-Average client lifespan is 34+ months with a 92.7% retention rate. (Industry standard is less than 38%.)
-Our clients see 54% organic keyword growth and 39% organic web traffic growth monthly to their core business website when they produce at least one episode weekly.
-With a higher-than-average advertising conversion rate of 37% combined with our patent pending ad-mixing technology, we immediately maximize the ad dollars earned by networks and independent show hosts.

Customers
Podetize® has served over 500 subscribers and 1000 podcasters, and this number grows monthly. We’ve syndicated over 20,000 episodes, and as of Oct 2021, our network shows have a combined 27.2 million monthly listenership.

We have an established reputation in the podcasting industry. Our clients rave about our team and services, and the average client lifespan is 34+ months with a 92.7% retention rate, compared to the industry standard retention rate of less than 38%.

Our clients are experts in their fields: influencers, entrepreneurs, thought leaders, speakers, authors, coaches, celebrities, and professionals building or growing personal brand-based and/or service-based businesses. Our largest segments are in the health & wellness, real estate, financial investing, and personal development categories.

Market
Podcasting is now the fastest-growing advertising medium. In 2021, the number of Americans listening to podcasts at least monthly passed 117M.

This has caused the podcast industry market value to swell to a staggering $1.6 billion in 2021—all because of podcasting’s value in effective direct response advertising. By 2023, podcasting is expected to surpass $2 billion in ad spending.

Competition
The podcast industry is fractured across three verticals: Production, Hosting, and Advertising.

Podetize’s huge advantage? We’re one of the only companies that consolidates all three verticals in one, and our proprietary tech stack is easier to use and outperforms the competition to get our clients better results.

With record low attrition, ad conversion rates 2x the industry average, and staggering client referral rates, we’re proud to offer a clearly superior service. This means better results for our podcasters, advertisers, and listeners.

Vision
The Podetize® vision : 10x EBITDA and less than 3-year exit to Google, Amazon, or Spotify

The Podetize® plan: Significant expansion to position ourselves as a Google AdWords-style brand advertising marketplace for podcasts.

The Podetize® strategy: Launch value-building technology that brings high value results to podcasters, to advertisers, to networks, and to listeners and consumers. Consolidate the active independent podcaster market through our success-based technology and through acquisition to leverage ultimate value in selling digital advertising space.