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Full Cold Email Inbox Management Training (100% Free)

In this video, I'll explain the complete process of managing your cold email inbox effectively. This training session will equip you with the knowledge and techniques needed to handle various types of replies, ensuring you can maximize your lead generation efforts and turn prospects into clients.

Reply Frameworks
Meeting Request:

When a prospect wants to get on a call, it's essential to handle their request promptly and professionally. There are two subcategories:

Prospects who propose a time
Prospects who don't propose a time
For those who propose a time, your job is simple: confirm the time and send a calendar invite. Here's a template:
"Hi [prospect name], sounds great. I just sent you a calendar invite for [proposed date and time]. Looking forward to connecting."

For those who don't propose a time, suggest two options on different days in their time zone to reduce friction:
"Hi [prospect name], sounds great. How about this Tuesday or Wednesday at 10am or 3pm ET?"

More Info / Interested:

When a prospect requests more information, use a structured approach to respond. Include the following sections:

Greetings: A friendly opening.
Case Study: A one-sentence case study with a link to the document.
Offer: Restate your offer.
Guarantee: Provide a guarantee if you have one.
More Info: Briefly explain how your mechanism solves their problem.
Call To Action: Suggest a call and provide your calendar link.
Example:
"Hi {{first_name}}, thanks for getting back to me. Here's how we scaled [case study] from $130k/month to $7M/month at 7X ROAS. We can scale your ad spend and revenue with our FB ads strategy. If you're not happy, you can leave anytime and get your money back. Are you free this Wednesday or Friday at 10am or 3pm ET to talk further? Feel free to pick a time here if it's easier."

Wrong Person:

If a prospect directs you to someone else, ask for the colleague's email:
"Hi [prospect name], thanks for pointing me in the right direction. What's John's best email so I can reach out to him?"

Once you have the correct contact, use this framework:
"Hi [right contact name], I got in touch with [previous contact] and they told me you're the right person to talk to about this. [Offer] [Social Proof] When would be a good time for you to chat?"

Not Interested:

Only respond to polite "not interested" replies for market research:
"Hi [prospect name]. No worries, thanks for the note. Just for our own feedback, what was the main reason this isn’t of interest? Not relevant? Bad timing? Not valuable to you? Best of luck for the future."

Things to Keep in Mind
Time to Lead:

Aim to reply within 5 minutes of the prospect's response. This timing increases the likelihood of booking a meeting.

Follow Ups Subsequences:

Use automated follow-up sequences to engage interested leads.

Reply Length:

Keep your replies concise. Long emails are less likely to be read.

Inbox Management Trick:
One trick that helped our client increase booked calls from 4 to 15 a month is directly sending a calendar invite when a prospect shows interest.
Make sure to send pre-call reminders to reduce no shows