Скачать или смотреть Beyond Impressions: Measuring Engagement & ROI in CTV Advertising | DIGIXX 2025

As the digital landscape continues to evolve, Connected TV (CTV) is revolutionizing the way brands engage with audiences. With the rapid adoption of smart TVs and streaming platforms, CTV has emerged as a powerful medium that combines the scale of television with the precision of digital advertising. Unlike traditional TV ads that rely on broad demographic data, CTV offers brands hyper-targeted, measurable, and interactive advertising opportunities that drive both awareness and conversions.

But with audiences shifting away from linear TV, how can marketers truly measure success beyond impressions? How do they assess engagement, attribution, and return on investment (ROI)?

At DIGIXX 2025, this power-packed panel discussion brings together industry leaders to explore how CTV is reshaping brand engagement, performance marketing, and audience targeting. With data-driven insights and real-world case studies, our experts will dive into the new age of CTV advertising, emerging measurement frameworks, and personalization strategies.

🎯 Key Takeaways from the Discussion:
✅ CTV’s Growing Influence – Why brands are shifting budgets from traditional TV to CTV
✅ Beyond Reach & Impressions – How marketers are leveraging engagement metrics for impact
✅ Hyper-Personalization – AI-driven audience segmentation & contextual ad delivery
✅ Performance & ROI – The evolution of measurement frameworks in CTV advertising
✅ Innovative CTV Strategies – QR code activations, retargeting, and omnichannel marketing

🔥 Expert Panelists:
🎤 Naresh Gupta, Managing Partner, Bang in the Middle (Session Chair)
🎤 Abhishek Ranjan, Digital Head, DS Spiceco, DS Group
🎤 Akhil Nair, Founder & CEO, BigTrunk Communications
🎤 Arun Kumar Raghav, Founder & CEO, BEglobal
🎤 Ashish Tiwari, Chief Marketing Officer, Home Credit
🎤 K. Ganapathy Subramaniam, Chief Marketing Officer, LT Foods
🎤 Neha Rao, VP - Marketing, Bikaji Foods International

📌 Is CTV the future of television advertising? Drop your thoughts in the comments!

🔗 Watch more sessions from DIGIXX 2025 here:    • DIGIXX 2025 – The Code to Tomorrow: Shapin...  


#DIGIXX2025 #CTVAdvertising #ProgrammaticAds #Martech #AIinAdvertising #DigitalMarketing #BrandSafety #PerformanceMarketing #OmnichannelMarketing #AdTech #EngagementMetrics #ROIinMarketing #adgully #adgullyevent #adgullysummit