How does Coca-Cola measure its ROI on Sponsorship? | Feat. Ricardo Fort

Описание к видео How does Coca-Cola measure its ROI on Sponsorship? | Feat. Ricardo Fort

Measuring Return on Investment (R.O.I.) on sponsorship is extremely complex, but of the utmost importance.

Former Coke executive Ricardo Fort explain how that process works at The Coca-Cola Company.

Check out this highlight from the live interview with Ricardo Fort, founder of Sport by Fort Consulting, a consultancy firm advising partnerships in sports and entertainment. At the time of the interview, Ricardo was Coca-Cola's Head of Global Sponsorships.

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