Скачать или смотреть Building a Trusted Brand with Authenticity - Local Business Summit [2024]

Creating a brand that is trusted, genuine, and relatable has significant short- and long-term benefits, helping you create loyal customers, gain competitive advantages, and establish overall business resilience. Learn more about building an authentic brand and how it can help you connect with customers and differentiate your business in a crowded marketplace. Experts share insights and best practices for crafting compelling narratives that resonate with audiences and foster brand loyalty.

Speakers:
Kim Malek, owner of Salt & Straw
Morgan Higgins, director, social media & PR, Jack in the Box
Ben Hennes, CCO & co-owner, Happylucky
Mark Reader, CMO, Rentokil Terminix

Moderator: Kadecia Ber, director of multi-location sales, Yelp