The Dos and Don'ts of AI-Generated Marketing Content

Marketers: Let's face it – AI generators are the shiny new tools in our content creation arsenal, but this new wild, wild west can be a bit daunting.

Is AI a match made in heaven for all content types, or should we be a bit pickier? And, what about the impact on search?

If you're curious about best practices in this ever-evolving landscape, look no further! Turn to your digital BFFs (that's us!) as we share tips for using AI to efficiently craft top-notch marketing content. From blogs to websites, digital ads to traditional marketing materials – we've got you covered.

This webinar is part of a regular series put on by Northwoods, covering topics such as UX design, UX & website strategy, website development, SEO, digital marketing & advertising, and more.

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Time Stamps

00:00 - Introduction
05:44 - AI vs. Machine Learning vs. Deep Learning
09:08 - Breaking Down an AI Prompt
11:56 - Generative AI Tools
13:26 - How Do Content Marketers Use AI Tools?
21:21 - Can AI Write All of My Content?
25:27 - AI-Generated Content & SEO
31:43 - Writing Effective Prompts for Long-Form Content
40:04 - Tone and Style Guidance for AI
48:03 - Keeping AI Content Human, Useful, and On-Brand
52:30 - Q&A

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Resources, tools, and courses mentioned in the video

ChatGPT 3.5: https://chat.openai.com/
Upcoming Northwoods Webinars: https://www.nwsdigital.com/Classes
Northwoods Blog: https://www.nwsdigital.com/Stories/Blog
Free consultation: https://www.nwsdigital.com/DMConsult

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